A link to your free online consultant, a program tailored to educators

30 Days to Successful Student Recruitment Marketing
by Dr. Stephen L. Goldstein
A completely interactive workbook, this program was designed for educators by an educator who became a marketer. Purchase the program and receive free online access to the author/consultant for 30 days after you begin using the book. Below is the book's Table of Contents. Scroll down to the post below for a sample Day 11, Create a "Circle of 10," along with the Success Plan for Day 11.

Day 1-Capitalize on the super-trend reshaping education in America
Success plan
Day 2-Think like a marketer. Act like an educator
Success plan
Day 3-Market around the clock
Success plan
Day 4-Always see the glass as empty
Success plan
Day 5-Discover who is really committed to marketing
Success plan
Day 6-Sell your school’s decision-makers on the 6 powers of paid marketing
Success plan
Day 7-Crown a marketing czar
Success plan
Day 8-Base your budget upon a response-enrollment ratio
Success plan
Day 9-Develop your programs and marketing together
Success plan
Day 10-Find your tsunami
Success plan
Day 11-Create a "Circle of 10"
Success plan
Day 12-Sell your sizzles, not your steak--or go hungry
Success plan
Day 13-Do all your marketing yourself
Success plan
Day 14-Never succumb to monkey-see, monkey-do
Success plan
Day 15-Avoid "marketing anarchy"
Success plan
Day 16-Orchestrate your marketing campaign in 11 steps
Success plan
Day 17-Mix your media--properly
Success plan
Day 18-Take 5 steps to assess your results--before you market
Success plan
Day 19-Eschew technology, robots, and voicemail
Success plan
Day 20-Discover the 5 p’s of marketing
Success plan
Day 21-Use a strong brand name, but don’t be egotistical
Success plan
Day 22-Beyond the Internet: Set the pace in Cyberspace
Success plan
Day 23-Know when to pay, and when to ask for freebies
Success plan
Day 24-Write for enrollment
Success plan
Day 25-Direct your direct mail directly
Success plan
Day 26-Master direct mail campaigns in 10 steps
Success plan
Day 27-Remember 14 tips to market on radio
Success plan
Day 28-Discover the affordable power of cable TV
Success plan
Day 29-Think like a for-profit. Act like a non-profit: 30 free ways to create demand
Success plan
Day 30-"Close your circle"
Success plan
Day 31-Build on your success

30 Days to Successful Marketing Student Recruitment Marketing is only available through Educational Marketing Services, Inc. Request an order form by e-mail to trendsman@aol.com or call 954-772-4455.